While the first audi electric car model of the Audi brand should be marketed in Europe in 2018, the German brand intends to continue its momentum. The Audi Q6 e-tron will be the brand’s first electric car sold on French soil. Audi has also announced that it wants to produce the Audi A3 and the Audi Q7 e-tron in an electric version. A desire on the part of Audi to meet the new expectations and demands of consumers but also to counter the offensives of competitors on all-electric. By 2025, 25% of Audi vehicles could be electrified!
An electric future for Audi
The time of disruptions linked to rigged software on diesel engines seems long gone for Audi. What better way to forget this controversy than to announce the launch of new electric models? Audi intends to enrich its range of electric vehicles. From 2018, the German brand plans to launch a new electric vehicle every year. The vast majority of the models of the brand with the rings should become totally electric like the Audi A4, A5, A6, and A8… This coincides with the legislation increasingly concerned with the antipollution standards to which Audi must adapt.
Audi faces competition from the hybrid
Audi is not a precursor when it comes to electric cars. Currently, only two models are hybrid and rechargeable at Audi (Audi A3 Torn and Q7 e-torn Quattro). Besides, the competition is already well developed in the hybrid niche. BMW, the main competitor of the Audi brand, seems to have a few pawns ahead by having announced the launch of 10 plug-in hybrid models by the end of 2017. Better still, the American firm Tesla Motors, which has launched premium electric models providing up to 613 km range. Faced with this competition, rumors mention Audi’s desire to launch the 100% electric version of the A3 before 2020. In the meantime, don’t forget that you can come and drive the Audi R8 !
